Authored article by Sharad Sharma, General Manager, Seven Seas Hotel

Artificial Intelligence has already impacted the tourism sector worldwide. It has increased reliability of communication, data security, accuracy of interpretation and convenience. A.I automation has enabled huge time savings and error reduction. AI has increased loyalty and satisfaction for hotel guests with option of content in multiple languages.

At Seven Seas Hotel, AI will help us to enhance revenue management systems — AI and machine learning are able to determine the best room rate in real-time to help hotels maximise profits and balance business volumes. It will assist Seven Seas & governing bodies on seasonality of business inflow & managing traffic to optimize demand forecast. We are planning to launch this technology soon into our everyday life.

AI enhances customer experience —by sending targeted offers at the right time and with the exact room attributes to suit guest needs. This definitely helps the hotel convert guests from standard to premium rooms, all done automatically.

Artificial intelligence has excellent Natural Language Processing capabilities. That can sort revenue management clutter from Administrative areas & General management, Sales & Front office by sorting them according to the level of urgency and importance which in lieu will help teams to focus on revenue improvisation, synchronization of decision making & enhanced guest experience.

Artificial intelligence will play a strong role in aesthetics portrayal for non-tangible goods and services in an online digital context. As hotel bookings are commonly made online, prospective guests must rely on hotel websites when making their decisions.

AI is building the aesthetic choices in daily lives, with automated algorithms recommending what we should see, read, and listen to. It helps us make aesthetic decisions when we create product and services.

—-