Ms. Rakhi Purohit,

Revenue General Manager, Lords Hotels and Resorts

In today’s sustainable scenario, improved communication, reservations, and guest service systems are the key requirements for the smooth running of a hospitality business.

Ms. Rakhi Purohit, Revenue General Manager, Lords Hotels and Resorts is in the opinion that tourists are always looking for good affordable holiday stays. They search and select the best available with the assistance of the reviews and ratings highlighted on various OTP platforms, be it 5 star or 3star will matter the most. Up to 80-85% of travelers will only rely on reviews and recommendations as virtual world will be reality soon. It will be of utmost important that hotels upkeep their reviews and ratings, ensuring they have a long list of happy customers. New application for quicker response / reply to consumers have to be purchased. All OTA (Online Travel Agents/ Portals) have the integration facilities available.

Lords group has been growing hand in hand as per the need of the hour. Be it buying new application for reviews and ratings or improving the standards of the systems, Lords group hasn’t shied away. They constantly thrive to be aligned with market growth of technology and in line with growth of digital world. This hunger of constant growth will take Lords group of Hotels and Resorts to the next level as a Hospitality Management company. This company has grown in folds during these pandemic times, they have signed new hotels on franchise and have increased their numbers of sign up hotels. Expanding consistently is a winner’s attribution.

Moving forward with the digital vision, hoteliers are now updating their hotels’ virtual Business pages for Customers to connect. This can be updated with vital information of the said property – its contact information, business hours and business description, including Google Posts, which can be shared with updates and enticing offers. We at Lords Hotels & Resorts are also taking the service of a customer friendly platform to increase Customer Experience, Reviews & Ratings, and Customer Engagement & Sales. There is also a virtual presentation of the respective property and building brand awareness with customers. The advantage of this initiative will be to enhance the visibility and customer experience; and encourage further engagement with the said property.

Other new adaptations that Lords Hotels and Resorts has incorporated into its operations are new tech aides to expediate its productivity. There is a proprietary geocode system designed to identify any location with a resolution of about 3metres and a hotel price intelligence tool that automates management and distribution of the hotel pricing across all channels from a single dashboard.

On World Tourism Day, we are both bullish and bright about the future of mid-segment hotel business because of its pocket friendly budget, which is complimented with high-end amenities, offering exhilarating experiences all the way.