The Brews & Spirits Expo, promoted by PDA Ventures who were the  organisers of Craft Drinks India (CDI) Trade Fair & Conference, is all set to be  held from the 6 – 7 July 2022, at the Manpho Convention Centre, Bangalore.  The debut event of CDI in 2018 and the last edition in 2019 witnessed  exhibitors from around the world showcase & display products, solutions,  technologies and services with a parallel conference and technical workshops by  experts from several countries yielded a wealth of information on current trends  in the industry and other relevant topics. 

The new and vibrant Brews & Spirits Expo includes a focused Trade fair,  Conference on “Grain to Glass 3.0’- Innovation for Disruption, Technical  Workshop by VLD Berlin on Sensory Training & Beer Styles, IFBA  Mixology& Flair Challenge and curated Master Classes is expected to bring  together technology providers, equipment, component manufacturers, brand  owners, digital influencers, raw materials suppliers; brewers, winemakers,  distillers, distributors and retailers of alcobev; food and beverage experts from  the hotel, restaurant and entertainment sector; as well as connoisseurs of spirits  and wine. 

India’s alcoholic beverage industry, estimated at US$ 52.5 billion, is one of the  biggest in the world. It is expected to grow at a CAGR of 6.8% till 2023, says  the Indian Council for Research on International Economic Relations (ICRIER).  The market is expected to show a 12.2% growth in volume to reach 14,712.6  million litres by 2025. Even the nascent craft beer segment is expected to grow  at a rate of 108.59% in volume.  

The immense market potential has led to several brewpubs and micro-breweries  – as well as innovative craft spirits – burgeoning across the country in recent  years. 5-star hotels and restaurants are also upgrading their facilities to cater to  the rising demand along with a customized menu of delectable cuisines.

Owing to this growth surge, a strong premiumisation trend is now prominent in  all sections of the Alco-Bev industry and is expected to advance further. The  trend is linked to several interlinked businesses including the production,  packaging, labelling, storage, and flavouring industries, among others.  

Brands currently are moving beyond the conventional ways and seeking  technologies that resonate with the trending demands of the Indian Alco-Bev  industry. Novelties are gaining immense traction thanks to the influence it has  on the present consumers and several industry-specific trends are waiting to be  explored and capitalised.  

Catering to the Indian-market demand, Brews & Spirits Expo (www.  brewsnspiritsexpo.com), exclusive trade show for beer, wine and spirits  production technologies, was guided by prominent Industry veterans in the form  of an advisory committee. designing the event. 

The expo is supported by Karnataka Brewers and Distilleries Association,  Confederation of Indian Alcoholic Beverage Companies, Craft Brewers  Association Of India, Wine & Spirits Club of India, Grape Growers  Association of India, National Restaurant Association of India, UP  Distillers’ Association, Fragrances & Flavours Association of India, Indian Flair Bartenders Association and more. 

The Brews & Spirits magazine, published by PDA Ventures, is the official  media partner and the synergy between the magazine and the event will play a  catalysing role for the success of the Expo.  

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