Mumbai, Nov 06: Building on the success of its Pledge to Vote campaign for the May 2024 General Elections, the Hotel & Restaurant Association (Western India) – HRAWI has launched a similar initiative on a larger scale for the upcoming Maharashtra Assembly elections. Aimed at increasing voter participation, HRAWI has issued a circular encouraging its members to actively promote the Pledge to Vote campaign amongst their patrons.

The circular outlines several strategies to engage patrons and underscore the importance of each vote. Member establishments have been encouraged to display placards prominently, reminding guests of the voting day and motivating them to participate in the democratic process. Additionally, HRAWI has encouraged incentives for voters through suitable discounts and promotions to patrons who show the indelible ink mark as proof of voting.

HRAWI has also urged members to leverage their digital platforms for social media engagement. By posting regular updates, alerts, and reminders, the association hopes to spread the message of responsible citizenship to a wider audience.

“As HRAWI celebrates its 74th anniversary, we recognize the significant role our industry plays in promoting civic engagement. The hotel and restaurant industry connects with people across Maharashtra like no other, positioning us uniquely to inspire and influence. Through this campaign, we aim to reach out to the patrons of all the hotels and restaurants in Maharashtra and amplify the voice of democracy,”

Jimmy Shaw, President, HRAWI.

The Pledge to Vote campaign relies on the active participation of association members to achieve its goals. The Association emphasizes the collective power of the industry to make a meaningful impact, showcasing HRAWI’s commitment to social responsibility and civic involvement.

This campaign demonstrates the industry’s dedication to civic responsibility and support for the democratic process. Ahead of the 2024 Maharashtra Assembly Elections, HRAWI acknowledges the profound influence that voter awareness and participation have on the nation’s future. In response, it is mobilizing the entire hospitality industry to drive this initiative and encourage community action.

“The Pledge to Vote campaign is more than an initiative; it is a movement that reinforces the pivotal role our industry plays in upholding the pillars of democracy. Through active participation and civic duty encouragement, we contribute to shaping the direction of our country,” concludes Mr. Shaw.

About the Hotel And Restaurant Association (Western India) – HRAWI

The Hotel And Restaurant Association (Western India) – HRAWI is a 74 years old Association of Hotels and Restaurants in Western India. Its members include Restaurants and Hotels up to 5-Star Deluxe categories. With membership base spread across Western India, HRAWI covers Maharashtra, Gujarat, Madhya Pradesh, Chhattisgarh, Goa and Union Territory of Dadra and Nagar Haveli and Daman and Diu, and is considered to be the voice of the Hospitality Industry. The association is part of the national body of the Federation of Hotel & Restaurant Associations of India (FHRAI), located in New Delhi, which was originally founded in Mumbai in 1950 by the late Mr J.R.D. Tata. 

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