10 October 2024 – Scenic Group has announced the launch of a new APAC office and dedicated team in Singapore, marking a significant expansion within the Asia Pacific region.

Trading as Scenic Tours APAC Pte. Ltd., the new office and team are part of Scenic Group’s strategy to capitalise on the growing demand from the high net worth individual, prestigious traveller target audience and luxury cruise market segment in the APAC region. Building on the success of its Australian, New Zealand, US, UK & Canadian businesses, Scenic Group is now well positioned to accelerate its global growth in the emerging APAC, EMEA and LATAM regions.

“We are excited to open our new Scenic Group APAC office in Singapore as part of our ongoing global expansion. With the growth of our Scenic and Emerald Cruises luxury river cruise ships and innovative ultra-luxury yachts, this provides us with the foundation to meet the increasing demand from affluent consumers in the fast-growing markets across this region.

Glen Moroney, Chairman & Founder of Scenic Group

“We are committed to working closely with our network of valued Travel Partners and jointly strengthening both the Scenic and Emerald Cruises brands in the Asia Pacific region. We are proud to announce the appointment of Constance Seck as the Regional Director, Sales & Marketing APAC. Reporting to me, she will lead an experienced team in Singapore, to implement our strategy in China, Japan, Taiwan, India, Hong Kong, Singapore and the other key Southeast Asia markets.”

Anthony Laver, Scenic Group General Manager of Sales & Marketing APAC

Constance Seck joins Scenic Group from Norwegian Cruise Line Holdings (NCLH) and brings over 20 years of extensive experience in these Asian markets, having held various senior leadership roles in luxury hotels, consortia management and travel agencies. She will be supported by Ally Grueter, Business Development Manager APAC, who has built strong relationships over the past seven years and Yee Sher Lim, who also joins the team as the Marketing & Services Manager APAC, bringing her expertise from previous marketing, product and sales roles including NCLH and Citystate Travel.

Joining the team in Singapore is Quoc Huy To, Accounting Manager APAC, who for 8 years has held the position of Financial Controller, Asia River Cruises based in Vietnam. He will be relocating to Singapore during October and will be the key contact for all finance related matters.

I am sure that you will welcome the new and existing team members to the Scenic Group APAC Singapore office. They will be in contact with all our Travel Partners and key stakeholders over the next few months, to jointly plan the exciting opportunities in the region, with our portfolio of luxury Ocean and River Cruises, Land Journeys and Extensions.

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