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‘Dekho Apna Desh, People’s Choice 2024’: Tourist Destination Poll by the Ministry of Tourism
Discover insights from industry experts on 'Dekho Apna Desh, People’s Choice 2024' as we explore the top tourist destinations in India.
Seema Taj
Director of Sales, Sheraton Grand Palace Indore
At Sheraton Indore, we’re proud to support ‘Dekho Apna Desh’ with unique initiatives aimed at highlighting Madhya Pradesh’s rich heritage. Our curated experiences, like guided tours of local historic sites, promote cultural awareness among tourists. Through collaborations with local artisans, we also showcase traditional crafts, encouraging guests to engage with regional art. These efforts contribute to enhancing the domestic travel experience, aligning with the Ministry of Tourism’s vision for ‘Dekho Apna Desh.’
Ayush Kapoor
Director Revenue Taj North Goa Resorts
India is a country with a rich cultural heritage and diverse geography, making it an ideal destination for tourism. From snow-capped mountains of the Himalayas to the sun-kissed beaches of Goa, from vibrant cities of Delhi and Mumbai to the peaceful backwaters of Kerala, India has something to offer for every type of traveler. As a result of cultural tourism in India, people have visited historic temples, regal palaces, scenic beaches, and attractive hills.
With 1.52 million foreign visitors anticipated in 2024, India is one of the top tourism destinations in the globe. India’s foreign exchange revenues increased by roughly $8.8 billion as a result of this. There were also about 680 million domestic travellers. India is a much-liked tourist destination thanks in large part to its distinct culture, history, and position as one of the world’s oldest civilizations, as well as its plethora of breath taking natural attractions. Tourism in India contributes 6.5 per cent to GDP and supports 4.3 crore jobs. In 2023, domestic tourist visits (DTVs) reached 2,510 crores, and foreign tourist arrivals (FTAs) recorded 9.2 crores. Furthermore, projections for 2024-25 are optimistic with total tourism contribution to the GDP forecasted to reach 7.6 per cent by 2034, creating approximately 6.3 crores jobs. Propelled by an expanding middle class and a 9 per cent annual growth5 in travel spending, India’s domestic market is poised to surpass Japan and Mexico, reaching the fourth spot globally by 2030.
The Ministry of Tourism introduced the Dekho Apna Desh initiative. This central govt scheme aims to promote domestic Indian tourism and encourage people to explore the country while also boosting the economy of the nation.
We at IHCL have also initiated offers and campaigns to promote tourism and boost domestic tourism. We have curated special offers such as Dekho Apna Desh offer with exclusive discounts and offerings
to showcase our varied brands and products. Apart from that we have collaborated with Tourism ministry as well on various fronts to promote local tourism across all locations.
We at IHCL have also initiated various offers and campaigns to promote weddings in India. With tailor made weddings offerings we aim to increase wedding penetration across our portfolio.
With increase of products and offerings across our Brand we aim to increase domestic tourism in India and also contribute in tourism GDP in our country.
Sumeet Kumar
Restaurant Manager , Seven Seas Hotel
Answer- Seven Seas Hotel, a prominent luxury establishment, has undertaken several initiatives to enhance its appeal as a premier tourist destination in line with the Ministry of Tourism’s ‘Dekho Apna Desh, People’s Choice 2024’ campaign. Aiming to provide a unique and enriching experience, Seven Seas has introduced several cultural and sustainability-focused programs.
The hotel has launched traditional cuisine experiences to immerse guests in the region’s rich culture. Additionally, our hotel is committed to sustainability, implementing eco-friendly practices such as reducing plastic usage, sourcing locally grown organic produce.
Seven Seas also hosts various food festivals celebrating local cuisine, music, thus creating a vibrant atmosphere that attracts both domestic and international travellers. Their ‘Stay Green, Stay Clean ’initiative encourages guests to participate in tree-planting activities, promoting environmental awareness.
These efforts not only align with the national tourism campaign but also reflect Seven Seas Hotel’s dedication to providing guests with a memorable and responsible travel experience, contributing to the growth of sustainable tourism in India.
