Gurgaon, 9th Aug 2024: The Burger Company, a fastest growing modern QSR (Quick Service Restaurant), is now pushing the boundaries of innovation with the introduction of “Isha – The AI-powered Assistance”. We are India’s first Quick Service Restaurant brand to integrate this cutting-edge technology, TBC is redefining convenience and customer service in this industry.

The introduction of Isha marks a revolutionary step in the dining experience. This AI-driven human avatar is designed to look, talk, and behave like real humans, offering a highly interactive and engaging service. Equipped with advanced capabilities, she can see, hear, and understand customer needs, providing personalized assistance with a human touch.

Founded by Neelam Singh, The Burger Company has been a trend setter when it comes to product innovation, from launching burgers inspired by local Indian dishes & flavours like Makhani gravy, Tandoori paneer and Chicken 65 etc. to using innovative and trendy serve ware for the coolers & milkshakes presentation. Now The Burger Company is setting a new standard by incorporating AI interactive technology to enhance customer experience. 

Key Features of Isha – AI Human at The Burger Company

• Interactive Service: AI human will engage with customers in real-time, offering recommendations, answering queries, and ensuring a smooth and personalized service experience.
• Enhanced Convenience: With her ability to understand and respond to customer needs, AI human streamline the ordering process, reducing wait times and enhancing overall efficiency.
• Seamless Integration: she is seamlessly integrated into the restaurant environment, maintaining a high level of interaction while blending naturally with the dining experience.

Neelam is thrilled to announce expansion of integrated advanced AI technology across Tier 2, Tier 3, and Tier 4 TBC outlets. “Our aim is to stay ahead of the curve and stay relevant to the young generation by bringing the latest technological advancements to a wider audience ensuring that innovation is accessible to all our customers.”

At The Burger Company, we provide an exceptional value proposition starting at just Rs 49, with a diverse menu that extends beyond burgers. Our offerings include Pasta, Pizza, Fried Chicken, Rice Bowls, and a range of Appetizers, alongside made to order beverages such as shakes. Our showstopper beverage is the injector, which differentiates us in the market.

We provide a unique mix of dining experiences that combines the convenience of quick-service with the ambiance of casual dining, featuring signature amenities such as PlayStation, Foosball, and other entertainment options.

This unique blend of high-quality food and engaging customer experience positions us as a versatile partner in the food service industry, to meet the diverse needs of our customers.