Bangalore, 8th July, 2024: Niraamaya Life is delighted to announce Mr. Ashwani Gandhi’s appointment as the new Chief Executive Officer. With over 18 years of experience, he brings a strong background in the digital space, having worked with globally renowned brands such as Pfizer, Paras Pharma (Reckitt Benckiser), Himalaya as well as global start up Believe Pte. He is also an alumnus of IIM Lucknow & holds multiple management degrees from prestigious institutes.

Mr Ashwani Gandhi will lead the three business verticals – Retreats, D2C, and Products verticals, aiming at transforming Niraamaya Life into a digitally native wellness platform. He plans to enhance retreats with personalized wellness programs, expand D2C reach through innovative e-commerce strategies, and introduce new wellness products driven by product innovation. Central to this initiative is the ‘Niraamaya Life’ Wellness App, offering services like Yoga, Ayurveda, Sleep Management, and Mindfulness to promote overall health and tranquillity.

‘I’m thrilled to join the Niraamaya family, a well-established and strong brand with a prominent position in the global market in the wellness segment. Our move into the direct-to-consumer space is a natural progression, and I am eager to lead this transformative journey. By expanding our offerings and innovating across all verticals, including the introduction of the ‘Niraamaya Life’ D2C App, we are looking to further enhance and elevate the wellness experience for our patrons worldwide, creating an ecosystem that nurtures health and well-being.’

Ashwani Gandhi

In its ongoing pursuit of excellence, Niraamaya Life is set to unveil its own line of consumer products, reaffirming its steadfast commitment to luxury wellness. Niraamaya Life aims to emerge as the preferred choice for wellness enthusiasts globally, presenting an array of offerings to foster holistic well-being.

About Niraamaya Life:

Niraamaya life is a portfolio company of Jupiter Capital, a leading investment and financial services firm headquartered in Bangalore. Niraamaya Life is a leading luxury wellness brand established in 2012 and known for its exceptional properties and holistic wellness experiences through its wellness retreats. With a focus on personalized service and authentic treatments, Niraamaya offers guests a journey of rejuvenation and self-discovery.

Niraamaya Life vision is to become digitally native, consumer-technology wellness platform & the preferred choice of consumers for products across the entire wellness spectrum, by offering a one-stop shop solution.