Kolkata, 16th May 2024– SOM Distilleries and Breweries Ltd., one of the leading names in the alcoholic beverage industry, is thrilled to announce the appointment of Roy Sourav Kumar as Vice President – Sales, East. Kumar brings over two decades of extensive experience in sales and marketing within prominent FMCG and alcoholic beverage companies such as Cadbury’s, ITC, Heineken (UB Ltd), and ABD.

Kumar will oversee the sales strategy and operations in the Eastern India region including Odisha, Jharkhand, West Bengal, and the Northeastern states, and will encompass CSD and Para Military businesses, with a focus on driving growth and maximizing market opportunities.

Expressing his enthusiasm, Roy Sourav Kumar stated, “I am thrilled to embark on this journey with Som Distilleries and Breweries Ltd. I am eager to bring my experience and collaborate with the talented team here to amplify our impact on the alco bev landscape. I look forward to a new chapter with Som and elevating our position as top three alcoholic beverage companies in the country.”

“We are delighted to welcome Mr. Roy Sourav Kumar to our SOM family,” “With domestic and international experience in Alco Bev and FMCG across MNC and leading Indian Companies, his experience and leadership in the industry will be instrumental for SOM as we continue to solidify our position as the fastest-growing alcoholic beverage company in the country.”

Diwakaran Suryanarayana, Chief Operating Officer of SOM Group of Companies,

Kumar holds a PGDM and is highly trained and experienced in Business Finance, Audits & Compliance, S&D Management, Trade Marketing, Supply Chain Management, HR & Training Development processes. He brings with him several accolades, including numerous rewards and promotions across companies, successful launches of key brands, and leadership of multiple task forces in domestic and international business operations and supply chain management.

About SOM Distilleries & Breweries Ltd

Founded in 1994, SOM Distilleries & Breweries Ltd. is a publicly listed alcoholic beverage manufacturer with a strong presence both domestically and internationally. It operates across 18 states with manufacturing facilities in four states. Headquartered in Bhopal, the group produces beer, whisky, vodka, rum, gin, ready-to-drink beverages, and country liquor. SOM Distilleries & Breweries Ltd. aims to become one of the top three alcoholic beverage companies in India by prioritizing exceptional customer and consumer experiences and focusing on a stronger value proposition.

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