Madhya Pradesh Tourism’s participation at the prestigious ITB Berlin 2024 event was a resounding success, showcasing the state’s rich cultural heritage and diverse tourism offerings. The event, held from March 5-7, saw a significant number of attendees, and Madhya Pradesh Tourism left a memorable impact with its impressive display.

ITB Berlin is the world’s leading travel trade show, bringing together tourism professionals from all over the globe to network, negotiate, and discover the latest trends and innovations in the industry. This year, the event saw over 5,500 exhibitors from 170 countries and almost 100,000 attendees, providing a valuable platform for Madhya Pradesh Tourism to engage with key decision-makers, tour operators, and travel media, spotlighting the state’s distinctive and undiscovered destinations.

Madhya Pradesh Tourism’s pavilion at ITB Berlin 2024 captivated attendees with its captivating displays highlighting the state’s renowned heritage sites, vibrant culture, rural tourism, and wildlife sanctuaries. The event facilitated productive discussions and meetings with leading international tour operators and travel agents, resulting in the establishment of meaningful partnerships and the exploration of new tour packages tailored to a global audience.

Madhya Pradesh Tourism’s presence at ITB Berlin 2024 attracted attention from global tour operators and travelers, reflecting the state’s appeal as a destination. With its diverse attractions and hospitable environment, Madhya Pradesh promises an inviting experience for visitors worldwide.

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