Jagmohan Singh, Food and Beverage manager, Araiya Palampur 

Major factors behind the growth of Wine tourism in India 

Aspirational Indians that are now actively seeking unique experiences especially within India, has played a large role in the growth of wine tourism in India. This has led to improving wine quality, scenic vineyard landscapes in regions like Nashik and Nandi Hills, coupled by government support, and the emergence of boutique wineries which have all contributed to the expansion of Wine Tourism in India. Additionally, India’s improving wine production and quality have garnered international recognition, drawing both domestic and foreign tourists to its wineries.

How has the placement/ demand of wine in Hotels changed over time?

The placement and demand for wine in hotels have evolved significantly over time. Historically, wine in hotels was limited to a few classic options and predominantly served in upscale establishments. However, in recent years, there has been a notable shift.

Hotels, ranging from luxury resorts to boutique inns, are now embracing diverse wine selections to cater to a broader clientele. Wine lists have become more extensive, featuring wines from various regions and price points. Furthermore, hotels increasingly offer wine-related experiences such as wine tasting events and wine-pairing menus to enhance guest satisfaction.

This transformation reflects a growing global interest in wine, and hotels are adapting to meet the evolving demands of their guests by providing more inclusive and immersive wine experiences.

Wine has become an essential part of the menu in today’s dining experience. What are the key factors in managing and serving the diners’ wine options?

Managing and serving diners’ wine options involves several key factors including a diverse wine list across regions and price points, knowledgeable staff and dedicated sommeliers as well as proper storage conditions are essential.

Storage conditions play a vital role in maintaining wine quality, with temperature and humidity control being critical. Accessible and attractive wine displays or cellars enhance the overall experience and wine pairings can elevate the flavours of both the food as well as the wine.

According to you, how has the wine industry evolved over time in terms of supply as well as customer demand? How has it been impactful for your brand?

The wine industry has witnessed significant evolution in both supply and customer demand. Over time, there has been a proliferation of wineries and vineyards, not only in traditional wine regions but also in emerging markets like India. This growth in supply has led to increased diversity in wine offerings.

Customer demand has shifted towards more sophisticated palates, with a greater appreciation for different grape varietals and wine styles. At Araiya Palampur, we offer a diverse and high-quality wines and are constantly expanding our wine list to cater to the changing preferences of our guests. We position ourselves as a destination for wine enthusiasts in the region to come and enjoy the wines we have.

How is wine at your brand (Hotel, restaurant, or airline) playing an essential role in customer experience?

Araiya Palampur, located in the scenic Palampur Himachal Pradesh, is an experiential landmark that stands out. Wine plays a pivotal role in enhancing our guests’ experiences. Our wine list is a true testament to the variety, featuring a wide array of grapes and a few local offerings to cater to guest preferences. This carefully curated wine list has garnered praise from various sources, including notable writers and our guests, who have commended its enticing selection, spanning classic old-world wines to exciting new-world discoveries, encouraging exploration and delight for everyone.

Our dedicated artisans and staff strive to provide guests with a memorable and immersive wine experience, further enhancing our reputation on the global TripAdvisor podium as one of the “world’s best leading small hotels” with a distinct emphasis on the dining experience. Notably, our Old Fox establishment is a perennial favourite, offering an exquisite wine and dine experience that truly embodies the essence of Araiya Palampur.

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