Sukumar. T – Asst. Food & Beverage Manager, Holiday Inn Chennai OMR IT Expressway

Major factors behind the growth of Wine tourism in India.

Wine tourism in India is flourishing, driven by a blend of factors. Our nascent but burgeoning wine industry is the foundation, producing high-quality wines increasingly recognized both locally and globally. India’s wineries often grace scenic locations, creating an inviting backdrop for wine enthusiasts. These wineries offer immersive experiences, including guided tours and tastings, and elevate the journey with culinary delights, enhancing the overall experience. Wine festivals and educational programs are gaining traction, adding vibrancy to the wine tourism scene. Supportive government policies and marketing efforts have nurtured this growth, while a rising middle class with greater disposable income seeks out luxury experiences. With Indian wines gaining international acclaim and the establishment of wine trails, wine tourism in India is on a promising trajectory, appealing to both connoisseurs and curious travellers alike.

How has the placement/ demand of wine in Hotels changed over time?

The placement and demand for wine in Indian hotels have seen a remarkable transformation over the years. With a surge in wine consumption and growing interest in wine culture, hotels across the country have adapted to cater to evolving preferences. Wine lists have expanded to include a diverse range of domestic and imported options. Wine education has become a priority, with trained sommeliers enhancing the overall wine experience. Pairing menus have emerged, offering guests the perfect wine-food combinations. Regulatory changes in some states have eased restrictions, positively impacting wine availability. As health consciousness rises, patrons increasingly opt for wine’s perceived health benefits. Younger, globally aware demographics are more open to exploring different wines. Wine has become a staple in celebrations and events at hotels, further boosting its demand. Through festivals and tastings, a thriving wine culture is taking root in India. Hotels have adapted to a shifting wine landscape, embracing wine as a symbol of sophistication and a reflection of changing consumer preferences.

Wine has become an essential part of the menu in today’s dining experience. What are the key factors in managing and serving the diners’ wine options?

In the modern Indian dining scene, wine has evolved into a vital menu component. The key to success lies in a well-curated wine list, knowledgeable staff, proper storage, and precise presentation. Offering diverse options, from local to international wines, and suggesting pairings enhance the experience. Serving at the correct temperature, with the appropriate glassware, and even considering decanting, all contribute to a memorable wine experience. Additionally, fostering wine education, implementing responsible service practices, and maintaining a feedback loop ensure that diners’ wine choices are met with sophistication and satisfaction.

According to you, how has the wine industry evolved over time in terms of supply as well as customer demand? How has it been impactful for your brand?

The wine industry has seen a global transformation with diverse wine supply from emerging regions and a shift in customer demand. Holiday Inn Hotel has embraced this evolution by curating a varied wine selection, offering wine education experiences, and emphasizing sustainability. Online presence and collaborations with local wineries further enhance the guest experience. This adaptation keeps the hotel’s F&B offerings in tune with modern wine trends, ensuring a memorable and enticing wine experience for guests.

How is wine at your brand (Hotel, restaurant or airline) playing an essential role in customer experience?

Wine at the Holiday Inn enhances personalization, luxury, and guest satisfaction, making each stay a truly unforgettable experience. Throughout their stay, guests have the opportunity to savour carefully curated wine lists at the hotel’s restaurant or through room service, elevating their dining experiences. For special occasions, a bottle of champagne can add a touch of celebration. Incorporating wine into corporate events and group gatherings enhances networking and dining experiences. With customization to cater to diverse tastes, wine at the Holiday Inn transforms a stay into a memorable and personalized journey, making guests feel truly valued.

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