Satish Patil, Restaurant Manager- Food and Beverage, THE Park Bangalore

Major factors behind the growth of Wine tourism in India?

Several significant factors have facilitated the growth of wine tourism in India. As wine consumption grows across the country, so does interest in winemaking techniques and vineyard excursions. India’s thriving wine industry has attracted both domestic and foreign tourists, especially to destinations like Nashik and Karnataka due to the exceptional quality of wines and picturesque vineyards. Additionally, as disposable incomes increase and lifestyles evolve, consumers tend to seek more unique and immersive travel experiences, such as wine tours. Government programs promoting wine tourism and the establishment of wine trails and festivals contributed to this growth. The advent of social media and other online platforms has also made it easier for wine enthusiasts to communicate.

How Has the Placement and Demand for Wine in Hotels Changed Over Time?

There have been significant changes in both the supply and demand for wine in hotels over time. Previously, fine dining and upscale hotels were the primary venues for wine. However, in recent years, the hotel industry has democratized wine, offering a variety of wine options at different price points to cater to a broader clientele. Wine bars, tastings, and wine-based events have become more common in hotels, improving the overall guest experience.

Wine has become an essential part of the menu in today’s dining experience. What are the key factors in managing and serving the diners’ wine options?

Effectively managing and serving diners’ wine choices is critical to enhancing the dining experience. Several key factors are important in this process:

Diverse Wine Selection: Offers a well-curated and extensive wine list to suit different tastes and budgets, representing different grape varieties, regions, and styles.

Knowledgeable Staff: Equipping restaurant staff with wine knowledge and training to help diners select wines to complement their food choices.

Proper storage: Make sure the wine is stored at the right temperature and humidity to maintain its quality, which requires a well-maintained wine cellar or storage system.

Appropriate Glassware: Serving wine in suitable glassware to enhance the tasting experience, with different glasses designed for specific varietals.

Pairing skill: Understanding wine and food pairing to help customers choose wines that complement their meal flavors.

Serving temperature: Serving wines at the appropriate temperature to enhance their aroma and taste, as red, white, and sparkling wines have different port temperatures.

Versatile service options: Make wine available to all diners by offering it by the glass, half bottle, and bottle according to different tastes and groups.

Wine Events: Hosting wine tastings, pairing dinners, and themed wine events to engage guests and promote wine education.

According to you, how has the wine industry evolved over time in terms of supply as well as customer demand? How has it been impactful for your brand?

Over time, the wine industry has experienced significant changes in both supply and consumer demand. Traditionally, wine production was dominated by Europe, but today wine is produced all over the world and new regions have gained popularity. Technological advancements, sustainable practices, and winemaking improvements have raised wine standards and accessibility. Increasingly diverse and adventurous wine choices are in demand as consumers look for unique, organic and biodynamic choices. This demand encouraged innovations in winemaking. Wine tourism and education further increased consumer interest.

These developments have impacted our brand. To cater to evolving tastes, we’ve expanded our wine selection to include a wider range of varietals and regions. To harmonize consumer values, we have introduced sustainable practices. Additionally, by engaging with customers on digital platforms, we’ve adapted to their preferences. Overall, the transformation of the wine market has made our brand more dynamic and customer-focused, strengthening our ability to compete and attract new customers.

How is wine at your brand (Hotel) playing an essential role in customer experience?

Wine plays an important role in enhancing the customer experience at our hotel. It enriches our dining options by offering a variety of choices that complement meals and enhance flavors. Wine-themed events, tastings, and knowledgeable staff make guest visits more informative and enjoyable. Our commitment to quality and sustainability aligns with the growing trend of guests seeking higher-quality wines, as today’s guests are well-traveled and have a flair for knowledge about wine and other beverages. Guests’ preferences are evolving, shifting from choosing basic wines to selecting wines of their choice, regardless of price.

At THE Park Bangalore, whether guests are enjoying a romantic meal, celebrating a special occasion, or having a casual gathering, our wine selection and expertise enhance the overall mood and enjoyment of each guest.

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