ITC Hotels recently announced the appointment of Mr Ashok Sriram as the Sales and Revenue Head for its newly launched premium luxury property, ITC Narmada, in Ahmedabad.

A seasoned professional with a diverse experience and a proactive approach in the sales and marketing arenas of the hospitality sector, Sriram has a diverse experience in revenue operations, deciding revenue targets, total management of revenues, developing insightful strategies for distribution and managing the hotel’s positioning all at once. His extensive knowledge of revenue operations along with an appropriate skill set gives him an edge in devising strategies in these challenging times.

Prior to joining ITC Narmada, Sriram was at the helm of affairs for revenue strategy for three Marriott Group Hotels namely Surat Marriott, Courtyard by Marriott in Surat and Vadodara each.

Sriram brings along extensive experience at ITC Hotels, Starwood Hotels, Intercontinental Hotels Groups, Aitken Spence Hotels and Marriott International. He comes with at least 7 years of revenue management leadership experience under property-based, cluster, and as well as in remote setups.

At ITC Narmada, he will spearhead the entire revenue operations from planning to strategy to allocation of the premium luxury property. He will equally be responsible for setting long-term and short-term sales targets, devising a sound plan for ITC Narmada’s entry into the value-driven market of Ahmedabad and executing the sales plan. He will also be responsible for positioning the ITC Narmada brand across the twin cities of Ahmedabad and Gandhinagar.

A motorcycling enthusiast, Sriram harbours a passion for riding. Keen on travelling, he bides his leisure time whilst exploring new territories and cultures on his motorcycles as he enjoyed the local flavours and seasons. Over the past four years, he has traversed through at least 10 states and three union territories in India riding his mean machine.

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