• Now available on the Google Play Store, the Edge app is designed to streamline marketing and operational processes for enhanced efficiency

Bengaluru 31^st August 2024: AbhiBus, one of India’s leading bus booking platforms, announced the launch of its new Edge app aimed at revolutionizing how bus operators manage their campaigns, making operations more accessible, quicker, and smarter.

Unveiled at the prestigious Prawaas 4.0, the Edge app builds on the success of the Edge web platform. It harnesses the power of AI, offering intelligent campaign recommendations that are tailored to the specific needs of operators. With instant notifications and alerts, operators can stay updated on critical developments, allowing them to make informed decisions and respond quickly to any opportunities or challenges that arise. It also integrates the AbhiBus ads solutions, enabling operators to reach new customers across various channels and optimize their campaigns to drive sales with greater ease. Additionally, the Crew Performance Module provides detailed insights into operational efficiency, empowering users to manage their teams effectively and ensure smooth operations.

“The Edge App represents a significant step forward in our mission to empower bus operators with technology that simplifies their business operations. By making advanced campaign management tools available on mobile, we want to enable  our partners to run their operations more efficiently, make informed decisions and drive growth.”

Rohit Sharma, COO, AbhiBus

With the edge app, operators can choose from a variety of pre-designed templates and go live with just one click, significantly reducing the time needed to set up campaigns. It offers instant access to the latest performance data, with real-time analytics that help boost campaigns and sales. It also comes with seamless auto-renewal and campaign extension features that ensure the smooth running of sales without interruption. The app further enhances campaign reach by offering flexible filters that enable operators to target specific routes, allowing them to strategically focus on the routes most critical to their business.

About AbhiBus

AbhiBus is a leading online bus-ticketing platform that aggregates over 4,000+ private bus operators and 25 leading State RTCs, covering more than 100,000+ routes across the country. The AbhiBus website and apps allow users to check amenities provided by bus operators, compare booking fares, check bus timings in the searched route, live tracking of the bus before arrival, cancellation protection options and other facilities. It is the official ticketing partner for several state road transport corporation bus tickets and IRCTC tickets. Apart from an e-ticketing platform, AbhiBus also provides an end-to-end technology solution to private and government bus operators. It provides a state of the art online passenger reservation system to more than 350 private bus operators and 5 State Road Transport Corporations, including APSRTC, TSRTC, KSRTC, HRTC (Himachal) and Kerala RTC across India. Its software solutions include fleet management solutions, vehicle tracking systems, passenger information systems, and logistics, providing a robust and customizable software solution to small and big size bus operators. The business of AbhiBus was acquired by ixigo (Le Travenues Technology Limited) in August 2021.

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