• New lifestyle benefit will give members on-the-go access to over 1,000 immersive audio-based workouts led by world-class coaches
• Partnership is a ‘first-of-its-kind’ in bringing hyper-personalised training to the travel experience
• Available to Priority Pass retail members from today

NATIONAL, 19TH AUGUST 2022: Collinson’s Priority Pass – the original and market-leading airport lounge and travel experiences programme – has announced a partnership with audio fitness app, WithU. The partnership, a first-of-its-kind for a travel experiences programme, will allow Priority Pass Members easy access to a range of hyper-personalised fitness and wellbeing programmes, enabling them to train wherever and whenever they like, without having to break with their routine.

The partnership means that anyone who purchases a Priority Pass membership through prioritypass.com will automatically be able to redeem complimentary access to WithU. Studies have shown that, since the pandemic, while people are more health conscious than ever before, the majority either do nothing about it or struggle to find the time to exercise amid their busy lives. Through WithU, Priority Pass members can now unlock a unique fitness experience that enables them to maintain their training while they travel. WithU members can access workouts whenever they like, wherever they like, and with whichever coach they like, with far more freedom than a gym membership allows.

Insights by Priority Pass’ parent company, Collinson, revealed travellers find virtual experience benefits catering to wellness and education to be the most appealing to enrich their travel journeys. By giving members access to a virtual lifestyle companion that can accompany them wherever they go and that caters to all fitness levels, Priority Pass is delivering in its mission to provide premium travel experiences that help to make every journey as seamless as possible.

The premium fitness app includes more than 1,000 audio-guided workouts across more than 20 different modalities. Each workout is delivered by one of their world-class coaches and incorporates the use of a 3D Avatar to help guide members on their form. It’s designed for all fitness levels and helps members through every step of their fitness journey: from the initial onboarding process through to the continued, reward-based incentivisation and gamification. WithU makes the whole fitness experience engaging and entertaining for its members.

“Since the pandemic, health and fitness has been a bigger priority for everyone across the world. Of course, for frequent travellers, it can be frustrating to break wellness routines” “Not only do we want everyone to start their journey with Priority Pass, but we’re also looking at how we can provide value through travel-related benefits beyond this. Giving members access to WithU’s extensive range of convenient health and fitness workouts means they can keep up their healthy lifestyles, even when on their travels.”

David Evans, Joint CEO, Collinson.

“Travelling is such an integral part of our lives and without the right tools to hand, it can be hugely disruptive to people’s health and wellbeing. WithU exists to remove this disruption entirely”“Our partnership with Priority Pass provides their members access to WithU at any time, from anywhere in the world, giving them the opportunity to stay fit and feel their best no matter where they are. No longer does travelling mean a break from a fitness regime. Instead, you can continue to build healthy habits, and complete your favourite workouts somewhere new. Priority Pass members can now tap into thousands of workouts or personalised goal-specific programmes, to help keep their mind and body in check while they’re on the move.”

Steve Clarke, Founder and CEO

The WithU app is available in App Stores globally for download with content in English and Spanish languages. Retail members can register for their complimentary subscription to WithU as a benefit of their Priority Pass membership by visiting: https://withutraining.com/prioritypass

About Priority Pass

Priority Pass is the original and market-leading airport experiences programme operated by Collinson. It provides discerning frequent travellers access to over 1300 lounges and airport experiences in over 650 airports across 148 countries, including a growing number of airport dining and spa offerings worldwide that can be accessed in the same way as lounges. Using the Priority Pass app for iOS and Android, members can quickly and easily discover locations welcoming Priority Pass, instantly check their visit entitlement and use their Digital Membership Card to access airport lounges and experiences.

About Collinson

Collinson is a global leader in the provision of travel experiences including airport lounge access and medical and security assistance and travel medical services. Collinson’s traveller experiences include the world’s leading airport lounge and experiences programme, Priority Pass, as well as travel insurance, identity assistance, flight delay, international health and travel risk management solutions.

Collinson has over 2,000 employees operating out of 17 locations globally, all working to deliver a broad range of travel experiences that ensure the safety, welfare and comfort of 55 million people as they travel for business and leisure around the world. Its travel medical and security assistance business unit has more than 55 years’ experience in the delivery of international medical assistance and emergency care, including the handling of pandemics such as Ebola, Zika and the coronavirus. Annually, Collinson responds to over 95,000 emergency calls, manages over 40,000 medical cases and conducts over 3,000 aero-medical evacuations across the 170 countries it serves. We work with clients including American Express, Cathay Pacific, CBA, Mastercard, UnionPay and Visa.

—–