Cheers group’s power brands– Diamon Original Gin and GinSin London Dry Gin have won the coveted Double Medals at the International Spirits Challenge.

“Winning International Spirits Challenge Medals is indeed an impressive achievement for any spirit that passes the scrupulous blind assessment from experienced panel of specialist judges and we are honored to bag multiple Prestige medals”

Dr Mohan Krishna, World’s first liquor marketing Doctorate and founder of Cheers group.

The most authoritative, respected, and influential spirits competition in the world–Drinks International’s International Spirits Challenge (ISC) now in its’ 29th year, is the premier event in promoting outstanding quality spirits from across the globe. Receiving thousands of entries from over 70 countries worldwide makes the ISC a truly global competition. It is supported by many of the world’s leading spirits producers as the international standard for quality and excellence.

“This is once again a proud moment for our entire team. This competition receives thousands of entries from over 70 countries with many of the world’s leading producers vying for success. It goes to show that our Diamon Original Gin and GinSin London Dry Gin continues to hit the world standards of quality, excellence and taste”

Ashwin Balivada CEO of Cheers group who mastered Business Management from Cambridge University UK.

The Cheers group, India’s super-luxury spirits conglomerate with its international portfolio of signature brands– garnered close to 200 prestigious awards for its broad range of premium spirit brands is valued at around INR 600 crores. Strategic international capital funds are vying to pickup stake in this very successful award-winning premium Single-malt whisky producer, having luxury Scotch whisky portfolio and ultra-premium gins.

One of the most popular premium brands in the market, Diamon Original Gin is instantly recognised by its diamond-cut decanter bottle and its aromatic and complex taste of fresh juniper and other botanicals that has an elegant, light and spicy finish.

“Expert judges taste thousands of whiskies and spirits from all over the globe. Tasting is done ‘blind’, so it’s a totally unbiased result. The ISC is considered by many as the international standard for quality and excellence, so it means a lot to be ranked highly by the judges”

Dr Divya Balivada, Global Creative Director of Cheers group, who acquired MBA from Edinburgh University Scotland.

GinSin London dry gin is classic, super versatile, juniper-forward gin crafted in Goa. It has racked up a long list of accolades, including Double Gold Medals for its quality and packaging at SIP International awards California, USA, and Gold Medal in blind tasting as well a Gold medal for it’s striking packaging at internationally acclaimed Spiritz.

“The prestigious medals received at the 2024 International Spirits Challenge (ISC), the world’s most demanding competition in the spirits industry, reinforces the quality of our Ultra Premium Gins and grants us vigour to cater existing and enter new markets worldover. This award is a source of pride for us and raises our level of expectation”

Ashwin Balivada CEO of Cheers group who mastered Business Management from Cambridge University UK.

Diamon Original Gin and GinSin London dry gin are the ultra-premium spirits known for its exceptionally smooth and well-balanced flavor profile, with a prominent citrus character that sets it apart from other gins. It is distilled in small batches to ensure quality and is often praised for its versatility, making it suitable for a wide range of cocktails. Cheers!

—-