Weddings are the focused profit-making sector for hotels
Dr. Vikram Kamat The chairman VITSKamats Group Weddings are big business in India in general not just for hotels but caterers decoration mandap, and other associated providers. Weddings are big because the quantum the length of time
Dr. Vikram Kamat
The chairman VITSKamats Group
Weddings are big business in India in general not just for hotels but caterers decoration mandap, and other associated providers. Weddings are big because the quantum the length of time that Indian weddings go on unlike abroad, makes Indian weddings an important source of income profit, and employment for the entire industry
René D. Egle
Area General Manager, Shangri-La Barr Al Jissah, Muscat and Shangri-La Al Husn, Muscat
The Indian wedding market is the second largest in the world that has been witnessing staggering growth. The hospitality industry embraces this fact and has always been prepared for lavish Indian weddings and grand events. One of the major revenue drivers for any luxury hotel has always been MICE, but Indian weddings are become this special interest MICE segment that is now finding itself growing in comparison to our usual groups. This somehow makes them well in the way of being an additional segment that makes for good profit for the Hotel.
Head of Operations, Espire Hospitality Group
The Indian wedding industry is massive and one of the key business segments, as it contributes significantly to hotel catering and banqueting revenues. Weddings, especially in India, remain a stable business irrespective of economic decline. Due to multiple factors, this segment has shaped up to be a profitable one. Weddings are no longer a one-day event, and the industry is benefiting from an increase in wedding spending. Many millennials no longer observe auspicious dates, and this is proving to be a profitable industry all year. The contribution of the wedding segment to MICE has lead the hotels to focus more on this segment.
Director of Sales and Marketing – Pullman New Delhi Aerocity
There is no denying that weddings are one of the primary sources of revenue for the hospitality industry. Marriage ceremonies witness a heavy fiscal spend and henceforth there is always a scope of growth in this segment. At Pullman New Delhi Aerocity, we intend to create beautiful experiences for the families that they can cherish for a lifetime. We always keep a step ahead in curating personalised wedding experiences that make us unique.
Director of Sales & Marketing -Pan India, The Soaltee Kathmandu
Weddings is a much larger segment as it not only generates revenues for rooms but also Food & Beverage. Needless to say wedding segment is most profitable segment specially post pandemic as it drives better revenue yield. Many business hotels in India or Outside India are also preferring and targeting this segment.
Associate Director of Events, HYATT REGENCY PUNE HOTEL AND RESIDENCES
- Yes, keeping a tap on auspicious dates to maximize the revenue on those days
- Filling up non auspicious dates with other social events
- Wedding increases the APC and overall revenue for particulate day
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