Bisleri International makes its oversees entry with UAE
National, February 21, 2023: India's leading bottled mineral water brand, Bisleri International, sets up its first overseas operations in UAE. The brand has partnered with the established and well-known Gulf company - Nasser Abdulla Lootah
National, February 21, 2023: India’s leading bottled mineral water brand, Bisleri International, sets up its first overseas operations in UAE. The brand has partnered with the established and well-known Gulf company – Nasser Abdulla Lootah Group. The manufacturing and bottling will be under the flagship of Emirates Drinking Water, which is part of the Nasser Abdulla Lootah Group of Companies in the region. The association will help strengthen Bisleri International’s presence across Dubai, Sharjah and Abu Dhabi. The operations will begin in April 2023. Bisleri – mineral water and Vedica – the Himalayan Spring Water will be available in 500ml and 1.5ltrs at mass-premium general and modern trade stores along with HoReCa and e-commerce platforms.
The UAE bottled market is displaying significant growth projections. As per a recent market study, the bottled water industry is estimated to grow at a CAGR of 11% over the next five years. This is driven by an increasing number of immigrants and the growing tourism sector, leading to a surge in demand for functional water. Besides, the Indian expatriate community is the largest ethnic community constituting approximately 30% of the country’s population. Bisleri, a legacy Indian brand synonymous with the category, has an emotional connect with the audience. Thus, entering the global market with UAE is a perfect time to connect with the Indian diaspora and strengthen the trust amongst the audience.
“The UAE market indicates healthy growth projections with a noticeable appetite for Indian brands and products. Bisleri, a legacy Indian brand, holds a strong connect with the Indian diaspora living in the region. Our partnership with the Nasser Abdulla Lootah Group will strengthen our reach in the market. UAE is a beginning to our expansion plans, and we are committed to increasing our presence overseas.”Angelo George, CEO, Bisleri International Pvt. Ltd,
Mr. Sunir Sulaiman, Chief Operating Officer and Mr. Felix Francis, General Manager of Emirates Drinking Water, commented about the collaboration with Bisleri International: “We are happy to associate with Bisleri, the oldest water brand in India. We are confident that Bisleri’s India legacy along with our expertise complement each another. The bottling will be done under the flagship of Emirates Drinking Water. Along with Bisleri we are poised to achieve our goals in the competitive market of UAE.
With a legacy of over five decades, Bisleri International is India’s largest-selling mineral water brand. The strategic vision of extending Bisleri International’s best-in-class offerings to international consumers and expanding its presence in the UAE region is a first step into this dynamic journey of taking the Indian heritage brand globally.
About Bisleri International Pvt. Ltd
With a legacy of over 50 years, Bisleri International Pvt. Ltd has grown to become one of the largest premium beverage businesses in India. Being the makers of the country’s largest-selling packaged drinking water, Bisleri follows a stringent process of 114 quality tests and a 10-stage purification. It remains true to its core value of providing consumers with pure, safe and healthy water.
Bisleri International has a strong presence with 128 operational plants and a robust distribution network of over 6,000 Distributors and 7,500 Distribution Trucks across India and neighbouring countries. It offers a range of beverages that are produced for all occasions. Whether it is the promise of goodness, trust, and purity with Bisleri Mineral Water or a daily dose of health offered through Vedica Himalayan Spring Water. Besides, Bisleri International has ventured into fun-filled refreshments with a diverse range of carbonated drinks available in multiple flavours, such as Limonata and Spyci. These Bisleri products are also available on the e-commerce platform – Bisleri@Doorstep. This D2C platform reassures customers that they will receive a safe and uninterrupted supply of their most trusted brand at their doorstep.
The core values of Bisleri International lie in yielding growth and embedding sustainability by being responsible in all aspects of the business. The organization has unveiled Sustainability 2.0 with Bisleri Greener Promise that focuses on creating greener future for all through implementing initiatives under the program of recycling, water conservation and sustainability. For more information on Bisleri International, our people, brands, and OSR initiatives, visit www.bisleri.com.