72% Indians confessed to snacking more when they are happy, reveals The India Snacking Report by Godrej Yummiez
August 08, 2023: There is a strong link between the state of mind and what one eats. When stress is skyrocketing and one’s mood is plunging, it’s only natural to turn to comfort food. Calling
August 08, 2023: There is a strong link between the state of mind and what one eats. When stress is skyrocketing and one’s mood is plunging, it’s only natural to turn to comfort food. Calling for happiness to be given greater priority, this International Day of Happiness (March 20th), ‘STTEM – Safety, Technology, Taste, Ease & Mood Uplifter’ – The India Snacking Report (Volume I) by Godrej Yummiez, a leading brand of frozen ready-to-cook products, reveals that 72% Indians confessed to snacking more when they are happy, highlighting how snacking is perceived as a mood uplifter. Amongst those who connect snacking with their mood, 70% Indians feel satisfied, happy, and excited after consuming snacks.
When compared across regions, the Godrej Yummiez report highlights that Eastern India showed the maximum skew with 75% of its citizens snacking more when they are happy. North, West, and South India showed near similar levels of emotions scoring 72%, 67%, and 74% respectively. The above findings get even more corroborated when looked at across cities.
Amongst cities, people from Delhi, Chennai, Hyderabad, and Kolkata, snack more when they are happy with Delhi topping the list at 81%, followed by Chennai and Hyderabad at 77% each, and Kolkata at 75%, indicating that locals of these cities find snacks as mood uplifters. Besides, the average for Mumbai stood at 68%, and the average for Ahmedabad residents opting for snacks when happy is 67%. This is followed by Pune and Bengaluru at 66 % each, Lucknow at 62%, and Jaipur at 61%.
Another aspect that came up in The India Snacking Report by Godrej Yummiez was the food-mood connection in both genders, revealing that 74% women and 70% men snack more when they are happy.
“As the foremost player in the ready-to-cook category, Godrej Yummiez strives to understand the dynamic patterns defining snacking amongst people in the country. The India Snacking Report clearly showcases that mood emerges as an important enabler while emphasizing on the growing perception of how Indian consumers perceive snacking as a mood uplifter.”Abhay Parnerkar, Chief Executive Officer (CEO), Godrej Tyson Foods Limited (GTFL)
“Going forward, the dynamics that will shape India’s snacking habits will be based on the acronym STTEM- Safety, Technology, Taste, Ease & Mood Uplifter- the five pillars. Speaking specifically of the Mood pillar, snacking will have a larger influence over both consumers and brands.”Abhay Parnerkar, Chief Executive Officer (CEO), Godrej Tyson Foods Limited (GTFL)
Commissioned by Godrej Yummiez, ‘STTEM – Safety, Technology, Taste, Ease & Mood Uplifter’ – The India Snacking Report (Volume I) was conducted by InQognito Insights. The study was conducted across North, South,
West, and East regions and covered 10 cities like Mumbai, Pune, Ahmedabad, Delhi, Jaipur, Lucknow, Kolkata, Chennai, Hyderabad, and Bangalore.
Please download the complete report on https://www.godrejyummiez.in/
About Godrej Tyson Foods Limited (GTFL)
GTFL is a joint venture of Godrej Agrovet Limited and Tyson Foods, U.S.A since 2008. GTFL offers great tasting, safe, and affordable protein products through household favourite brands’ Real Good Chicken’ and ‘Yummiez’. It caters to India’s expanding food industry, quick service restaurants, and the universe of modern retailers, with innovative food solutions at world-class standards customized for local tastes. Through its widest range of vegetarian and non-vegetarian products, it offers some iconic Indian food items and brings a restaurant-like experience to consumer’s home at affordable prices